Metro & Western WI: 952-894-2421
Rochester & Southern MN: 507-367-2631

Premier Minnesota Sign Company
for Twin Cities, Rochester & Western WI

As a premier Minnesota sign company for over 45 years, Schad Tracy Signs has been the architectural voice of businesses across the Upper Midwest. From our manufacturing hubs in Burnsville and Oronoco, we provide complete branding coverage for Minneapolis, St. Paul, Rochester, and Western Wisconsin. Whether you need a high-rise pylon sign in Hudson or a medical campus monument in La Crosse, we handle the entire process: design, permitting, fabrication, and installation.

AS SEEN ON THE COVER OF SIGNS OF THE TIMES

Our award-winning Union Coffee Cafe project is featured in the industry’s leading publication, recognized for exceptional design and fabrication.

Signs of the Times magazine cover and open spread featuring Schad Tracy Signs' custom pylon sign project for Union Coffee Cafe.

Effective interior wayfinding is essential for patient satisfaction in hospitals and clinics. Enhance your indoor spaces with our cohesive, easy-to-read custom signage, including:

Interior Solutions from a Trusted Minnesota Sign Company

ADA SIGNS

Ensure facility inclusivity with fully compliant custom ADA signage. We manufacture durable Braille and tactile signsthat meet strict Minnesota accessibility codes while seamlessly matching your building’s architectural décor.

Icon of a hanging interior directional sign with arrows for navigation.

Interior Wayfinding

Simplify visitor navigation with cohesive interior wayfinding systems. From hospital directional signage to corporate office directories, we design clear, logical navigational aids that improve traffic flow and enhance the visitor experience.

Icon representing flat cut dimensional letters and custom typography for wall signage.

Flat Cut Letters

Define your reception area with precision-crafted dimensional flat cut letters. We utilize advanced laser and CNC router technology to fabricate sleek metal and acrylic lobby signs that add depth, sophistication, and professional interior branding to your office space.

Icon of a corporate reception desk with a wall-mounted logo sign for office lobby branding.

Office Lobby Signs

Make a powerful first impression with custom corporate lobby signage. We design and fabricate stunning 3D reception desk signs and illuminated logo displays that capture your brand identity and welcome visitors with professional office branding.

Icon of a vinyl roll and cutter tool for vehicle wraps and window graphics.

Vinyl Solutions

Turn your company vehicles into mobile billboards with high-impact fleet wraps and vehicle graphics. From durable commercial car wraps to custom retail window graphics and architectural wall films, we deliver versatile vinyl branding that maximizes your reach.

HEIRLUME logo icon representing custom interior art and architectural branding services.

Interior Art By HEIRLUME

Revolutionize your workspace with environmental branding and custom corporate art by HEIRLUME. We merge high-end artistic design with architectural graphics to create immersive, experiential spaces that visually define your unique company culture.

Why Choose Schad Tracy Signs as Your Minnesota Sign Company?

Custom Signs Minnesota Businesses Trust

We bring your brand vision to life through innovative, architectural signage solutions. Our expertise lies in creating high-impact displays that captivate customers and clearly communicate your identity. We take pride in fabricating the durable, high-quality custom signs Minnesota businesses have relied on for decades.

FULL-SERVICE DESIGN & MANUFACTURING

Schad Tracy Signs has over 45 years of experience designing custom signage for businesses across the Upper Midwest. We handle every aspect of your project in-house, from concept and permitting through final fabrication and installation.

Our team utilizes advanced materials to ensure long-lasting results for every project, including ADA signage, channel letters, pylon signs, and custom vinyl graphics.

EXTERIOR SIGNAGE FROM A TRUSTED MINNESOTA SIGN COMPANY

Make a powerful statement with high-visibility exterior signage. From architectural monument signs to towering pylon signs, we engineer the custom solutions that direct traffic and elevate your business’s visibility.

Icon of a tall roadside pylon sign for highway visibility.

Pylon Signs

Dominate the skyline with custom-engineered pylon signs built to withstand Minnesota’s harshest weather. As a trusted local manufacturer, we fabricate high-rise pole signage that commands attention from the highway and drives maximum traffic to your business.

Icon of a digital LED message center sign for dynamic advertising.

Message Centers

Capture 24/7 attention with dynamic LED message centers and digital displays. As authorized dealers for Daktronics and Watchfire, we install programmable electronic message boards (EMCs) that allow you to update your advertising instantly and engage customers day or night.

Channel Letters

Illuminate your storefront with precision-fabricated channel letter signs. Whether you need vibrant front-lit letters for retail visibility or sophisticated halo-lit (reverse-lit) designs, our custom LED-illuminated branding ensures you stand out in any shopping center.

Icon of a stone monument sign for corporate entrances.

Monument Signs

Establish a permanent landmark with architectural monument signs designed for impact and longevity. We craft premium ground-level structures using stone, brick, and metal to create a distinguished entrance for corporate campuses, subdivisions, and commercial developments.

Icon of an outdoor directional post sign for campus wayfinding.

Exterior Wayfinding

Optimize traffic flow and visitor safety with cohesive exterior wayfinding systems. From durable post-and-panel signsto custom directional markers, we design navigation solutions that guide vehicles and pedestrians effortlessly through hospitals, campuses, and large parking lots.

Icon of a retro neon sign with a directional arrow for custom lighting solutions.

Neon Signage

Ignite nostalgia with custom neon signs and expert vintage sign restoration. Whether you require authentic glass tubing for a retro aesthetic or energy-efficient LED neon alternatives, we fabricate glowing displays that become instant local icons.

TRUSTED BY THE UPPER MIDWEST'S TOP BRANDS

YOUR SOURCE FOR EXPERT DESIGN, FABRICATION & INSTALLATION

From corporate campuses in the Twin Cities to medical centers in Rochester, we engineer the custom signage Minnesota businesses trust for lasting impact.

Custom Signage Solutions for Every Space

Thrivent Financial Corporate Campus Signage
Edina Realty Office Signs Minnesota
Lunds & Byerlys Grocery Store Signage
RAYUS Radiology Custom Channel Letters
Purple Goat Rochester Restaurant Sign
Pizza Hut Roof and Pylon Signage
MN Department of Education Official Seal Signage
IKEA Wayfinding and Storefront Signage Twin Cities
Starbucks Illuminated Siren Logo Sign
West Bank Corporate Signage Minnesota
Thatcher Pools & Spas Storefront Signage Rochester MN
ActivePT Building Signage Minnesota
Knutson Construction Site Signage
University of Minnesota Rochester Campus Signage
Pepsi Corporate Branding Signage MN
Apple Valley Liquor Pylon Signage
Pittsburgh Blue Steakhouse Entrance Sign
Sherwin Williams Retail Store Sign
Richfield Liquor Storefront Signage & Branding MN
Think Mutual Bank Corporate Signage
Natural Grocers Illuminated Storefront Sign
Sterling State Bank Monument Sign MN
Flannel Jax's Entertainment Venue Sign
Benike Construction Corporate Identity Sign
Hilltop Camper & RV Dealer Signage MN
Iron Physique Gym Exterior Signage Rochester MN
Bobcat Equipment Dealer Pylon Sign
Olmsted Medical Center Exterior Signage Rochester MN
Merchants Bank Dimensional Letters
Apache Mall Pylon and Entrance Signage Rochester